We believe that creative agencies should feel like that in their daily work.

But it's often the head of the table who's having the least fun. Overwhelmed with responsibilities, too little time to think and plan ahead strategically, and they feel that all the pressure of feeding the table is on them — and they can't see further than the next meal.

It doesn't need to be like that. We want to help agency leaders love their work confidently running a business they are proud of. A business that operates in highly collaborative ways to serve a strong purpose, with a clear strategy. A business where the head of the table can look around at all that is going on, and feel proud and relaxed.

We do this by providing ways of working, tools, and resources to help agency leaders make the most of the time they get to spend in the leadership role.

Our history