All about connections

When other kinds of business succeed they just add more capacity — more checkouts, more production lines, more branches.

They scale by replicating things that work, in a kind of copy-paste.

But when agencies succeed, we grow by adding more complexity.

Because our business is all about human creativity, we can’t simply copy-paste what works.

Our growth is tied pretty directly to adding more projects (which are all different in their way), and more people (who are each very different).

Then, each new person adds more lines of necessary communication between them and each other person.

A successful agency quickly becomes a complex web of information flow, in which connections easily get missed or break.

And that can tip the agency from complexity to chaos.

So our role as leaders in a successful agency becomes less about the doing, than the connecting.

Weaving the web of information flow around the agency.

Working on the joins between people.

Ensuring there is a common focus, strong alignment, and free flow of information.

So if ever it feels like your growing agency is tipping into chaos, focus your work on the connections and communications rather than jumping into the doing.

Leading people is all about the connections.