This is a new website with more space for the Playbook. Pages are still being edited and moved.
Agency Espresso
Geese and golden eggs
In the 'Before Times', I chatted to an agency owner at an event and asked about the ambition for their agency.
"To sell it, I guess."
They didn't seem sure, so I asked why this was their ambition.
"Well, it's what you're supposed to do, isn't it?"
And it's true. Selling does seem to have become the expected destination at the end of the standard agency treadmill: Start an agency, sweat it, smash it, burn out, sell it.
But that doesn't have to be the way.
Entrepreneurs, of all people, don't just have to do what is expected of them.
What would your agency be like if you mindfully designed it so that you'd still love owning it in ten years?
What would the purpose of the agency be? What would the culture be like? What sort of work would it do? How much could it stand out from the pack?
I think it's better to focus on building an agency you really want to lead for the long term. One you can run sustainably for the long-term rather than in an insanely intense way for just a few years before you crash and quit.
Then, even if you do decide to sell in the end, the buyer will have to make you an offer you can't refuse, because actually, you'd still prefer to keep running it.
You'll make it a seller’s market.
But more than that, if it's a sustainably run business that you're proud of and are making good money from, you may decide the golden eggs are just great and you don't want to kill the goose at any price.
You'd be set up for life in a way most people can only dream of: Profit AND purpose.
What would you do differently now to design an agency you'd like to own for decades, rather than one you just expect to sell?
More blog posts
Agency Espresso
Stepping up
Where an agency owner is frustrated or frazzled, it's often that they're not fully 'stepping up' into the new level of their role as their agency has grown.
Agency Espresso
Be the owner first
Let's be more mindful of what we want to gain from the business as owners, and what we will therefore consciously put into it as owners.
Agency Espresso
A golden age for agencies
The next few years will bring huge opportunities for agencies that are in shape to take them.