This is a new website with more space for the Playbook. Pages are still being edited and moved.
Agency Espresso
Stepping up
We're all used to the idea that our agencies go through different phases of growth.
They pass key inflection points at 10ish, 30ish and 75ish people at which they need different types of people, different structures, different processes.
But as owners, we also need to change, along with our businesses.
A recent guest on our podcast, Paul Bellows, put it really well. He said that at the first inflection point you move from being one of the team to being the leader of the team. Then at the second inflection point you move to become the leader, of the leadership team.
At each of those points we, as leaders, need to adapt to 'work on the business rather than in it', but we also need to work on ourselves.
Learning news skills and attitudes, taking on different responsibilities, and leaving some things behind.
Where an agency owner is frustrated or frazzled, it's often that they're not fully 'stepping up' into the new level of their role as their agency has grown — still trying to just be one of the team, or one of the leadership team.
How can you step up into your leadership role more this week?
What will you work on?
What, from the earlier days of your leadership role, will you try to leave behind?
More blog posts
Agency Espresso
Culture is like fitness
Fitness builds up over time, through a regular routine of exercise and healthy diet. It's the same with culture.
Agency Espresso
From mining to sculpting
Once you're past the startup phase, making a great agency is not about going down the mines every day.
Agency Espresso
The simple word that defines your agency
Saying no to all the wrong or not-quite-right things will leave all of the agency's time and attention to say a very big yes to the right things.