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Agency Espresso

Summer Reflection: Growth

Agency advisers like me keep talking about the need for agencies to grow.

But many founders assume this means being locked into growing turnover or headcount.

In reality, growth can be many things:

  • Winning bigger, meatier projects, and leaving the small fry behind you

  • Becoming the first choice for your dream clients on your dream projects

  • Growing your margins so your stress is less

  • Becoming famous in your sector

  • Being expert and highly respected for particular things

  • Getting to work on more fascinating, challenging things

  • Having the chance to make a bigger impact in the world

  • Gaining more freedom to work on what you want, how you want

  • Having a business that is an asset, supporting the life you want to lead

Growth can be any combination of these things, and more.

Create your own blend.

This summer, reflect on what you want growth to mean for your agency.

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