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Agency Espresso
Summer Reflection: Growth
Agency advisers like me keep talking about the need for agencies to grow.
But many founders assume this means being locked into growing turnover or headcount.
In reality, growth can be many things:
Winning bigger, meatier projects, and leaving the small fry behind you
Becoming the first choice for your dream clients on your dream projects
Growing your margins so your stress is less
Becoming famous in your sector
Being expert and highly respected for particular things
Getting to work on more fascinating, challenging things
Having the chance to make a bigger impact in the world
Gaining more freedom to work on what you want, how you want
Having a business that is an asset, supporting the life you want to lead
Growth can be any combination of these things, and more.
Create your own blend.
This summer, reflect on what you want growth to mean for your agency.
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