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Agency Espresso

Summer reflections: Out of sight

When you take time away from your agency, you'll still find big picture things float into your mind when it's suddenly a bit clearer.

That's normal for entrepreneurs.

But it's important to be able to free yourself from daily obligations and worry.

Out of sight, out of mind — that's the aim.

So, when you're away (or planning for it), actively notice the anxieties that pop into your mind.

You may be on the plane, at dinner, by the pool, or seeing the sights.

Absorbed in what you're doing, but you suddenly notice your work brain is prodding you: "I hope they remember to contact client X about Y", "Will they have sent that invoice?", "Will so and so have paid yet?", "What's going to happen with that proposal?", "Are thingy and watchamacallit going to be at loggerheads?"

Notice these thoughts and quietly label them as work anxiety in your mind.

Write them down.

This can help 'unload' them from your brain, but it also acts as a powerful to-do list for when you get back.

It's a to-do list to help you design and improve what really needs working on in your agency to free you up from the day-to-day.

And that will bring a brighter, more free, future.

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