The agency brain

Knowledge is what agencies sell to clients — but then we tend to take it for granted ourselves.

So few agencies have a clear map of their knowledge to know what they know (and where they need professional development).

So few have a structured approach to making it the agency's knowledge, rather than just being in the heads of individual people.

So few truly use their knowledge as an asset in their marketing and sales process.

That leaves a big open goal for you to outshine your competitors.

If you can design your agency to have an 'agency brain' — a collective knowledge that everyone contributes to and develops — then you'll have a valuable asset within the business itself.

You can use it in professional development, onboarding, pitching, client training, marketing and more.

It will help you support staff and wow clients.

How could you begin investing in that asset today?