What is growth?

When we talk about “personal growth” we imagine learning, challenging ourselves, and finding zen — achieving great things as a result.

But when we talk about '“agency growth” we imagine hustle and daily grind towards a certain headcount or sales income.

And then we wonder why we don’t feel happy and fulfilled.

What if we instead thought about agency growth more like we think about personal growth:

• Grow knowledge and skills

• Grow the challenges

• Grow impact

• Grow resilience and sustainability

• Grow reputation and respect

Then, as a result of focusing on growing these things, we stand more chance of being happier, and more fulfilled.

And yes, we may well end up with larger teams and more sales too.

But headcount and turnover aren’t what you aim for — they’re what you build in service of what you’re aiming for.