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Agency Espresso
You have one job
One of the happiest entrepreneurs I know built a famous chain of restaurants, but doesn’t even cook at home.
The richest entrepreneur I know runs a tech business while being a bit of a luddite.
You don’t have to be good at the ‘thing’ a business does to build a great business.
You need to be good at owning and running businesses — focusing your time and energy on that.
Because it is a vital creative skill, a profession, in itself. Not just ‘admin’.
In fact, as I’ve found, it can be the most satisfying creative work of your life.
This doesn’t mean the path to being happy and rich is to quit your agency to start another one where you don’t know how to do the doing.
But you do have to learn how to quit the doing, and step up to own and lead.
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