The CEO your agency needs for its future challenges will be slightly different to the CEO it needed previously. That's the nature of a business evolving and growing.
By identifying where your area of focus is using these 'pings' from different types of satellites, you'll end up with a more useful idea of positioning. It won't feel as constraining, but it will give you much greater clarity of how to find and approach your ideal clients.
Healthy agencies don't grow by simply increasing the number of the same type of clients. They grow by taking a big step up to 'next level clients' as the agency matures to be able to service them.
The Radar Report identifies Margin Squeeze as a key issue. Agency boards need to consider the multiple factors causing this and decide how to protect or even grow margins.
This Board Briefing looks at the complex issues around equality and diversity in the workplace, discussing terminology, opportunity, with many practical actions.
This Board Briefing paper examines what agencies need to do to position the business for the post-Covid, post-Brexit recovery. Why do clients need your agency, and what sets you apart?
With almost a year's experience of the COVID-19 pandemic in hand, we're publishing the research and analysis necessary to make business plans for 2021. How will the pandemic affect your agency in 2021? What impact will it have on your team, your clients, your community? What can you do to prepare?
