In order to deliver the ambitions of the agency, the culture needs to be clear, strong and consciously nurtured.

This briefing includes some background reading to ensure board members have the same understanding and language about the desired behaviours, and an exercise and guided discussion to work through in the board meeting.

It's worth the board having this session a few times a year, and perhaps at least one of those as a longer session at a retreat. That allows different behaviours to be reviewed at different times, and continuous progress to be evaluated and adjusted.

Objectives

The objective of this review of the agency’s behaviours is to take a step back from the day-to-day of the business and take a look at how the agency demonstrates its stated behaviours in everything it does. The review will also help to provide some friendly challenge to the agency on areas where it is not demonstrating these behaviours clearly, or is even acting in an opposite way.