The complete online reference manual for agency leaders.

Leading a creative agency means a diverse range of challenges all the time, but rarely anything completely novel that nobody's had to solve before.

The Agency Playbook is a reference manual to help you operate better as a leader and director in your business. You can make more effective use of your time by being able to look up from the day-to-day.

Playbook items:: 37

The playbook is divided into two main sections:

By agency lifecycle stage
An in-depth look at six key stages in the lifecycle of an agency.
By agency leadership role
Playbooks specifically for the three main hats of agency leadership — CEO, board director, and owner

Agency lifecycle stage

Start-Up

Step-up

Smarten-up

Scale-up

Sell-up

Screw-up

Agency leadership role

Agency CEO

Agency Board Director

Agency Owner

Other sections

Agency Foundations

Playbook changelog

The place to find all the recent updates and additions to the playbook.

Latest articles

Agency Playbook

Smarten-up

Agency mission: Finish

Evaluate the learning from the experiments, implement the outcome of your mission and document it.

Agency Playbook

Smarten-up

Agency mission: Experiment

Try out your idea, and find ways to improve it.

Agency Playbook

Smarten-up

Agency mission: Discuss

Keep everyone informed about how your mission is evolving, what you plan to do for an experiment, and to be able to pick people's brains for things that could help you.