Agency Playbook

Agency Strategy

As an agency grows through the Step-up and Smarten-up phases it needs to develop and then continually refine a clear strategy.

Agency Playbook

Problem scouting

In the earlier stages of the agency lifecycle you pretty much have to deal with problems as they come up, but from the Smarten-up phase onwards you have to get ahead of things more.

Agency Playbook

The Pyramid of Purpose

The most important thing an agency leader can do, especially as the agency grows, is to clearly communicate the culture, strategy and purpose of the agency.

Agency Playbook

Agency Evolution — Introduction

A healthy agency needs a process to enable it to evolve and adapt.

Agency Playbook

Director role: Step-up stage

The board role evolves only a little at this stage in most agencies, but others may choose to take steps to improve their board now.

Agency Playbook

The Smarten-up stage: overview

The agency is ready to take the steps to become independent from its founders, with a full leadership team and management structure, a clearer culture and solid processes.

Agency Playbook

Agency board work: the meeting

If these meetings are effective their effect on your business can be worth many multiples of that cost

Agency Playbook

Agency board work: preparing for meetings

Plan for the board meeting well in advance, and do board work in advance that doesn't need to be done in a meeting.

Agency Playbook

Agency board work: outside of meetings

A key part of the board's work is what happens outside of the meeting room, outside of the actual board meeting.

Agency Playbook

Agency board composition

Who should be on the board, what experience and culture should they bring, and what might it cost.

Agency Playbook

Agency board purpose

In bringing your agency's advisory board together, it's important to be clear on the role the board will fulfil.

Agency Playbook

Agency board culture

A board meeting can provide a vital strategic sounding board without bogging the CEO down in formalities

Agency Playbook

Do you need an agency advisory board?

How a board can support you as the founder in working more proactively on your business.

Agency Playbook

Director role: Sell-up stage

The board needs to help the CEO understand the complexities and risks of the deal processes, navigating the negotiations at each stage, and evaluate potential deals.

Agency Playbook

Director role: Start-up stage

It's important to ensure the agency is working towards a clear direction, and making progress towards that.

Agency Playbook

Circles of Agency Leadership

A creative organisation like an agency is best represented by showing those close to clients and the work being done for them, and then those supporting them from the centre.

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Agency Board Director

Agency Strategy

Problem scouting

The Pyramid of Purpose

Agency Evolution — Introduction

Director role: Step-up stage

The Smarten-up stage: overview

Agency board work: the meeting

Agency board work: preparing for meetings

Agency board work: outside of meetings

Agency board composition

Agency board purpose

Agency board culture

Do you need an agency advisory board?

Director role: Sell-up stage

Director role: Start-up stage

Circles of Agency Leadership

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