Vital playbooks for agency CEOs, at every stage of your agency's life.

From the hands-on work during your start-up phase, through to leading a team and stepping back from being a practitioner, there's playbooks here for all you need to know to cut a dash in the CEO hat, and lead your business iwth confidence.

Agency Playbook

Remote interviews

Explore several aspects of remote working practices to understand how candidates behave and cope in a remote workplace context.

Agency Playbook

Structured interviews

What you should do at three phases of a structured interview — before, during and afterwards.

People

Reviewing CVs/Resumes

How to evaluate applications from candidates.

Agency Playbook

Writing a job description & advert

This is the first part of your recruitment process that potential applicants will see, so it's important to get it right.

Agency Playbook

Writing a person profile

A person profile describes the kind of person you consider would fit the bill for the roles you need to fill.

Agency Playbook

Healthy recruitment

Your agency's entire fortunes are based on the knowledge, skills, ability and character of the people you recruit. Therefore you need to ensure you have a great recruitment process.

Agency Playbook

Agency Strategy

As an agency grows through the Step-up and Smarten-up phases it needs to develop and then continually refine a clear strategy.

Agency Playbook

Agency Owners Briefing

The purpose of the briefing is to have all the key information to hand to enable productive discussion and decision making at owners retreats and meetings.

Agency Playbook

Agency missions — guidebook

A process for enabling everyone in the agency to lead on a continuous agency improvement idea, in a productive way.

Toolkit

Journey mapping

The idea is to draw out the journey the target audience has with your agency, from beginning to end. This could be for prospects, clients, recruitment candidates, staff, freelancers, and so on.

Agency Playbook

CEO role: Sell-up stage

This stage is hard because it requires running two businesses - the one you're running, and the one you're selling.

Agency Playbook

CEO role: Start-up stage

At the start-up stage, the CEO rolls up their sleeves and is hands-on in the business.

Agency Playbook

Circles of Agency Leadership

A creative organisation like an agency is best represented by showing those close to clients and the work being done for them, and then those supporting them from the centre.

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and get tailor-made support

Two of the senior Convivio team take on a limited number of board roles.

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Agency CEO

Remote interviews

Structured interviews

Reviewing CVs/Resumes

Writing a job description & advert

Writing a person profile

Healthy recruitment

Agency Strategy

Agency Owners Briefing

Agency missions — guidebook

Journey mapping

CEO role: Sell-up stage

CEO role: Start-up stage

Circles of Agency Leadership

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