'Positioning Your Agency for the Global Recovery' Workshop — Wednesday, 27 October, 2021

Agency Playbook

Agency Foundations

Playbook items: 5
Agency Playbook

Agency leadership 'hats'

Once you're aware of all the hats you're wearing, and the rules of the hats, it becomes much clearer why your job is hard and stressful. And then you can start to do something about it.
Agency Playbook

Why clients need agencies

To lead an agency effectively we need to really understand how the business model works. A key part of that is understanding why clients need agencies, rather than just dealing with these things internally.