Agency Owners Mandate

Once a year the owners agree a set of guidelines to provide to the CEO about their expectations and wishes for the business.

The mandate contains these sections:

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Part of the Agency Playbook

The complete online reference manual for agency leaders.

Leading a creative agency means a diverse range of challenges all the time, but rarely anything completely novel that nobody's had to solve before.

The Agency Playbook is a reference manual to help you operate better as a leader and director in your business. You can make more effective use of your time by being able to look up from the day-to-day.

Part of these playbooks sections:

Author

Steve Parks

CEO, Convivio

I’ve led creative agencies for 16 years. Before that I was a BBC journalist. I bring first-hand knowledge of agencies, and a journalist’s ability to research, analyse and communicate complex ideas.