Behaviours are the foundation of an agency, more so than any other type of business. That’s because agencies are purely about people — providing clients with the knowledge, skills and time of the team. Therefore, how every member of the agency behaves with each other, with clients, or in your communities is the agency.
Some organisations refer to these behaviours as the ‘values’ of the organisation, but there is merit to being more practically action-focused. These aren’t just things to pin to the wall as a management exercise, as values are often seen to be. This is a clear statement about how everyone in the agency wants to behave, and be seen to behave, day after day. These are the agency’s desired behaviours.