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Agency advisory board purpose

It's important to be clear on the role your agency’s board will fulfil otherwise it can fall into becoming just another management meeting, or some unproductive chats.

There are two possible forms of your board:

  • Agency advisory board: to support the CEO in developing the business.

  • Formal board: to fulfil the legal duties of a private company.

This page deals with the purpose of the advisory board.

Consider the advice and ideas here, and develop your own very short briefing about the purpose of your board, that you can provide to all advisory board members and refresh their memory with from time to time. It can even be useful to have a really simple version that gets sent out with each board pack as a reminder of what’s expected.

Learning from fast-growth tech

As before, when we discuss boards for fast-moving small businesses, let's turn to fast-growth tech startups for examples.

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