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Action review
An agency exists to act for clients. While the board and CEO are also responsible for designing, growing and supporting the wider business, this client work will always be the core.
Objective
To review the way the agency acts for clients, identify ideas for next improvements, and ensure the agency continues to grow its effectiveness and distinctiveness.
Pre-reading
When the agency swings into action for clients it is under pressure, needing to deliver for multiple audiences: