This is a new website with more space for the Playbook. Pages are still being edited and moved.
Evolution review
The agency needs to constantly evolve to be what the clients will need next, and to be ahead of competitors.
The leadership team will encourage, support and direct the innovation work itself.
The boards role is to see the high-level, long-term view, and challenge the agency to think bigger and be bolder — while also balancing the need to maintain a sustainable viable business.
Objectives
In this session the board will review the framework for handling innovation and change in the agency, explore current innovation projects, and provide insight on how to improve the way the agency evolves itself.