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Sales review
An agency without many other things is just chaotic and stressful, but an agency without sales will cease to exist.
So it's vital for the board to regularly review the health of the agency's approach to sales.
Objectives
In this session the board will explore how the agency does sales and how well that is working, in order to highlight and advise on improvements that can be made.
The intent is not just to increase sales, but to increase the quality of the process that delivers the sales and the quality of the clients and projects that are secured.
Increasing efficiency, increasing quality and increasing sales.