These briefings are intended to guide the board members in a deeper discussion of a very specific part of the agency’s work.
In-depth
In this section
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Strategy
To support the CEO in defining, refining and challenging the strategy for the agency.
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Purpose
Review the purpose set for the agency, and how effectively it is defined and communicated to create focus and alignment.
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Financial healthcheck
A review of key financial metrics and trends.
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Internal communications
Becoming a highly effective agency requires excellent, well-designed, purposeful internal communications.
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Productising services
Use your expertise to package common types of work into productised services, improving margins and stability.
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Spring cleaning
Help the CEO get a higher-altitude perspective on how the agency is changing and what may need to be cleaned up or fixed up to be ready for what is next.
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Climbing the value ladder
Moving up the value ladder is about being known for your thinking more than your doing, and nurturing consultative relationships more than pitching.
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Market focus
Review the agency's market focus, and provide a perspective on options to define a clearer focus that isn't adversely constraining.
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Talent acceleration
Review the journey for staff, from pre-recruitment all the way through to being an alumnus — and identify ways to better contribute to professional development and career goals.
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Next-level clients
Preparing the agency to be able to take a big leap in the size and quality of clients.
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Evaluating motivations
Understanding the reasons why people choose to work in the agency and what inspires them to their best work.
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Behaviours
Explore how the agency demonstrates its stated behaviours in everything it does