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Purpose
Every agency works for a purpose, even if it's not clearly defined.
But the agencies that build really solid, sustainable high-performing businesses frequently have very clear well-defined and well-communicated purposes.
Objectives
In this session the board will review the purpose set for the agency, and how effectively it is defined and communicated to create focus and alignment.
The aim will be to provide new energy and ideas to aim even higher in being purpose-driven.
Pre-reading
Purpose is at the very top of the Pyramid of Purpose:
That's because it is the thing everything else is being directed towards achieving.
It's also symbolically at the top, because it should be what is most visible from a distance to the business. Like a shining beacon that attracts potential recruits, client prospects and others.
People want to get nearer to your agency if the purpose is meaningful to them.
In the day to day work of your agency, purpose becomes one of the key tools to create focus and alignment. It helps people know what to say 'no' to, and how to prioritise.