Circles of Agency Leadership

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Part of the Agency Playbook

Leading a creative agency means a diverse range of challenges all the time, but rarely anything nobody has faced before. The Agency Playbook is a reference manual to support you in your role as an owner, director and CEO, by standing on the shoulders of others.

Part of these playbooks sections:

Author

Steve Parks

CEO

I’ve led creative agencies for 16 years. Before that I was a BBC journalist. I bring first-hand knowledge of agencies, and a journalist’s ability to research, analyse and communicate complex ideas.