Design the agency to be able to continuously innovate, experiment and develop itself. Part of the FLAME framework for agency leadership.

Toolkit

Problem scouting

In the earlier stages of the agency lifecycle you pretty much have to deal with problems as they come up, but from the Smarten-up phase onwards you have to get ahead of things more.

Agency Playbook

Agency Evolution — Introduction

A healthy agency needs a process to enable it to evolve and adapt.

Agency Playbook

Resilience: Reinvent

Turn potential risks into potential opportunities

Agency Playbook

Resilience: Reduce impact

Preparing the steps you will take if a risk does happen, in order to reduce the impact it has on your business.

Agency Playbook

Resilience: Reduce vulnerability

Taking steps now to lower the effect it would have on your agency if the risk did happen.

Agency Playbook

Resilience: Reduce likelihood

Practical things that can be done to reduce the chance of risks happening.

Agency Playbook

Resilience: Recognise risks

The very first step towards a more resilient agency is working out what potential adversity you need to be ready for.

Agency Playbook

Agency Resilience

Healthy agencies are able to be calm agencies — because they expect the unexpected, and have proactively prepared for it.

Agency Playbook

Mission selection

Now you have a big list of prioritised mission-ready ideas, and a clear picture of the constraints, it's time for the really difficult job of selecting which missions to launch next.

Agency Playbook