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FLAME Agency Leadership

In the SPARK AgencyOps framework we focus on how to get your agency running smoothly day-to-day. That’s management.

Once you know your agency is like a well-oiled machine, reliably and sustainably doing the everyday work — that then frees up your time to do more high-altitude work.

Stepping up to be the leader, working proactively on the long-term for the business.

The FLAME Agency Leadership framework guides your work at this level.

It’s made up of five areas:

  • Focus: Keeping the whole agency pointed in the right direction and working on the right things to get there.

  • Liberation: Freeing your team’s energy to do their best work, and gradually liberating you from running the business.

  • Alignment: Enabling everyone to communicate and collaborate brilliantly, making the team more than the sum of its parts.

  • Momentum: Instilling a rhythm in the business that propels it forwards sustainably.

  • Evolution: Designing the business to constantly sense and adapt to change, so it is always the agency of the future.

By regularly investing your time and energy in each of these five areas you’ll set the agency on a virtuous upward spiral.

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