An Objective for an OKR set is not the same as a business priority you've identified. Actually defining the Objective, and then finding the right words to phrase it, is an important and distinctive step.
You've got a strong sense of what works for OKRs, now. What may be less clear, though, is the week in, week out practices of OKRs in your company. What does it look like to actually do this? How can we make sure that they actually work for us?
At the stages in agency life when there's serious changes or transformations happening it's important you have an engine that drives the changes through the business — to bring alignment so you're all pulling in the same direction, and a tight focus in your efforts so nothing's wasted