A look at three stages in the life of a business and how you might implement OKRs in each of them. These are not necessarily linear stages, nor are they sequential. For each, though, you may want to put OKRs in place in a slightly different manner. There are advantages to each of these versions, and of course there're tradeoffs, too.

Agency Playbook

Storming and Forming: OKRs for Focus and Alignment

At the stages in agency life when there's serious changes or transformations happening it's important you have an engine that drives the changes through the business — to bring alignment so you're all pulling in the same direction, and a tight focus in your efforts so nothing's wasted

Agency Playbook

Step Up: OKRs for Creating Value

How to make OKRs work for you when you've got new challenges, a better focus on your customers and their needs, looking toward more ambitious clients and projects. You may also feel a need to attract higher and higher quality talent your team. In short, you want to improve how you create value.

Agency Playbook

Branching Out: OKRs for Enabling Autonomy

How you might use OKRs when your agency is expanding, particularly when you're addressing multiple different markets or sectors? At this stage the team and each business model needs a healthy degree of autonomy if they're going to do their best.

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OKRs in the business lifecycle

Storming and Forming: OKRs for Focus and Alignment

Step Up: OKRs for Creating Value

Branching Out: OKRs for Enabling Autonomy

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