'Positioning Your Agency for the Global Recovery' Workshop — Wednesday, 27 October, 2021

Agency Playbook


This is the stage in the lifecycle when the agency is maturing, and it's ready to take the steps to become independent from its founders.

In this stage, you're putting in place a full leadership team and management structure, and you're developing a clearer culture and solid processes.

You've probably reached 30(ish) people.

Playbook items: 12
Agency Playbook

Problem scouting

In the earlier stages of the agency lifecycle you pretty much have to deal with problems as they come up, but from the Smarten-up phase onwards you have to get ahead of things more.
Agency Playbook

Agency mission: Discuss

Keep everyone informed about how your mission is evolving, what you plan to do for an experiment, and to be able to pick people's brains for things that could help you.