Agency Playbook


This is the stage in the lifecycle when the agency is maturing, and it's ready to take the steps to become independent from its founders.

In this stage, you're putting in place a full leadership team and management structure, and you're developing a clearer culture and solid processes.

You've probably reached 30(ish) people.


Problem scouting

In the earlier stages of the agency lifecycle you pretty much have to deal with problems as they come up, but from the Smarten-up phase onwards you have to get ahead of things more.

Journey mapping

The idea is to draw out the journey the target audience has with your agency, from beginning to end. This could be for prospects, clients, recruitment candidates, staff, freelancers, and so on.