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Deploy highly-effective teams
Once a client relationship begins, the key factor in its success is the effectiveness of the teams you deploy.
That’s not just about who is in them, it’s about their skills & expertise, communications, toolkits, and other ways of working.
It’s not about individual brilliance — it’s about the effectiveness of the whole.
Healthy agencies have developed approaches to be able to reliably field teams that are designed and equipped to be highly effective, from the very start of a client relationship, all the way through a long and happy collaboration.