Show remarkable action

When delivering client work it’s all too easy to toil away inside a black box, without your actual work being seen until their are outputs.

Healthy agencies make their work very visible all the way through an engagement, building involvement, collaboration — and therefore trust and commitment.

But it’s not enough to simply do ‘good’ work, the way you work needs to be so well thought through, so well designed, so professional and so well executed that it is remarkable.

Remarkable in the sense that clients will actually remark on it to you, to their stakeholders and to their network.

This also has the wonderful effect of leading to great testimonials, repeat business and referrals.