Agencies win business on the basis of what they know.
Yet most agency founders leave the development and support of that knowledge to chance. They don’t spend a lot of time thinking about it, it just ‘happens’.
You know what would happen to the business if you left the sales or finances to run like that. So it’s time to take a more mindful approach to knowledge in your agency.
This section is all about curating, growing and managing the knowledge within the agency to enable better client service, knowledge-powered sales and marketing, and less reliance on individuals.