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Knowledge
Agencies win business on the basis of what they know.
Yet most agency founders leave the development and support of that knowledge to chance. They don’t spend a lot of time thinking about it, it just ‘happens’.
You know what would happen to the business if you left the sales or finances to run like that. So it’s time to take a more mindful approach to knowledge in your agency.
This section is all about curating, growing and managing the knowledge within the agency to enable better client service, knowledge-powered sales and marketing, and less reliance on individuals.
In this section
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Understand your world
To better serve your clients, and create a sustainable agency, you need to really understand the landscape around you.
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See and shape the future
Agencies need to see ahead of clients and competitors, and great agencies actually play a part in shaping the future.
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Have a valuable agency brain
As your agency grows it becomes ever more important that the knowledge and expertise doesn't only exist in individual heads, but becomes a collective wisdom.
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Develop remarkable experts
A creative agency's business is all about people and their knowledge. You will win if your clients are impressed by what your team know.