People

In order to do great work for the clients you’ve won, you need great people.

This is the second biggest challenge of running an agency.

You’re constantly trying to achieve a match between the volume and nature of the work, and the size and talents of your team.

In most agencies this is a huge source of stress for founders.

Hiring is shoot-from-the-hip. Won a big new project? Quick, put a shout out and hire the first people we can find!

Healthy agencies take a different approach. They design the business to be constantly attracting impressive people, nurturing relationships, and creating a pipeline of possible recruits. Those recruits are of such quality that they also become a way of attracting more clients.

Good leaders then also ensure the agency is great at developing, supporting and managing the people within the business. Helping them to work at their best, and develop their careers.