This is a new website with more space for the Playbook. Pages are still being edited and moved.
Clarify the work
You’re not bringing people together for social activities, you’re bringing people together to work.
So it’s important to first define that work, and the ways of working, clearly.
That way you can bring in the right people, with the right skills, and who will work effectively within your agency culture.
The larger your agency grows, the more complex it becomes — and the more important this clarity is.