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Clarify the work
You’re not bringing people together for social activities, you’re bringing people together to work.
So it’s important to first define that work, and the ways of working, clearly.
That way you can bring in the right people, with the right skills, and who will work effectively within your agency culture.
The larger your agency grows, the more complex it becomes — and the more important this clarity is.
playbook
Define portfolios of responsibility
A growing agency needs to continuously evolve the way that responsibilities are allocated, and this is more flexible and clear by using portfolios instead of directly defining roles.
playbook
Design role definitions
Have a single page, which is laid out to be very easy to scan and quickly understand exactly what this role is about.