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Enable high performance
Talented people want to do their very best work, to learn, and to improve further.
Your role as leader is to design an organisation that doesn’t just support that, but actively enables it.
Some agencies bring in good people and leave them to it, but while the freedom is great for a while it leads to directionless drifting at best and friction between egos at worst.
Other agencies bring in good people but tie them up in so much management they feel stifled, and everyone is kept at a uniform average.
Healthy agencies have designed approaches that give people enough freedom, but with the guide rails of having common approaches, challenges and some level of accountability. This directs everybody’s energies towards being the very best they can be.