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Results
Most businesses focus on financial results, but healthy ones need a laser sharp focus on a whole range of results.
An agency needs to ensure positive outcomes by every measure for all stakeholders.
That includes clients, staff, the agency, its owners, the communities you are part of — and the planet.
This helps you achieve balance.
And to be able to ensure these results you need to be able to monitor progress reliably for early warnings, and have solid plan Bs.
In this section of the playbook we’ll show how to instil a results focus into your culture, what and how to measure what matters, and how to prepare for speed bumps and diversions on the way.
In this section
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Know what you want to achieve
How to continuously improve the way you think about, specify and explain what you want your agency to achieve in the future.
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Show how you're doing
Monitor progress towards each of the agency’s targets, including how to choose metrics, communicate them and discuss progress.
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Coach teams to achieve results
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Design a sustainable business
Seeking results, and improvements in results, that can be maintained — and that ensure the business will succeed over the long-term.
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Protect your results
Identifying and monitoring risks to our intended results, and developing fixes or fallback plans.
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Share the rewards
Successful and healthy agencies provide everyone connected with the business some form of reward from achieving the results.