Results

Most businesses focus on financial results, but healthy ones need a laser sharp focus on a whole range of results.

An agency needs to ensure positive outcomes by every measure for all stakeholders.

That includes clients, staff, the agency, its owners, the communities you are part of — and the planet.

This helps you achieve balance.

And to be able to ensure these results you need to be able to monitor progress reliably for early warnings, and have solid plan Bs.

In this section of the playbook we’ll show how to instil a results focus into your culture, what and how to measure what matters, and how to prepare for speed bumps and diversions on the way.