Sales

An agency is nothing without clients, and interesting and worthwhile things to do for them.

Without that you have an expensive and tiring hobby rather than a business.

Most agencies have a caveman-like approach to finding clients though — get hungry, hunt, eat, sleep, repeat.

This can lead to hard, stressful, or dangerous, times when the hunting is poor and you have a lot of mouths to feed.

Healthy agencies design an approach that provides a constant flow of clients and work.

They have a farmer’s approach to feeding their business. Sow, nurture, harvest.

In this section of the playbook, we’ll cover everything it takes to nurture a reliable and sustainable flow of clients and income.

This includes: developing your offer, presenting yourselves to your market, gaining attention, building relationships, winning new business, and building ongoing client relationships.