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Launch new sales to suceed
Most agencies get to a ‘yes’ in the sales process, celebrate and relax. The job’s done, now we just wait for the start date.
Healthy agencies know there is a canyon to cross between the “Hell yeah” they got, and work starting in a way that best sets it up for success.
This includes:
In this section
playbook
Handle the good news call brilliantly
When the client calls to let you know you've won the sale, you need to make a great impression and reassure them they're in good hands.
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Run a welcome sequence
Delight the client and minimise buyer's remorse by having a well designed welcome sequence so they see a brilliant response to the good news.
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Hold an informal launch meeting
Meet 1-1 with your client as soon as possible after the sale, to get things started well.