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Multiply opportunities
To an average agency, with a (good) 1 in 3 win rate, one sales process results in 0.33 sales.
Most founders just accept that as normal.
But to a healthy agency, each sales process — whether you win or lose — has a multiplying effect.
The contacts made, the knowledge gained, the work done on the sale and the lessons learned ALL get leveraged to generate new opportunities.
Here are some examples of that principle in action:
playbook
Upsell new clients
A new client likes your agency and what you do. That makes them the perfect potential client again.