The beginning of the agency lifecycle when, you're cracking on with storming and forming. It's often ad hoc and chaotic, but it's the stage when you're most in touch with everything that's going on.

Now is the time to set the vision and direction, and make clear progress towards it.

Usually 1–10 people.

Agency Playbook

Owner role: Start-up stage

You need to set the business up with a clear and meaningful purpose and suitable financial foundations.

Agency Playbook

The Start-up stage: overview

At this stage of the business, it's mainly about just cracking on with sales and project delivery. But it is important to ensure you are working towards a clear direction and making progress towards that.

Agency Playbook