Agency Playbook


In this stage the agency is taking the first steps to grow up. But this needs a change in leadership approach, and a bit more structure.

It's a time to calm the chaos of the start-up stage.

You've passed 10(ish) people, depending on the type of agency and rate of growth.


Journey mapping

The idea is to draw out the journey the target audience has with your agency, from beginning to end. This could be for prospects, clients, recruitment candidates, staff, freelancers, and so on.