In this stage the agency is taking the first steps to grow up. But this needs a change in leadership approach, and a bit more structure.

It's a time to calm the chaos of the start-up stage.

You've passed 10(ish) people, depending on the type of agency and rate of growth.

Agency Playbook

Step-up stage: case study

Paul Bellows, CEO of Yellow Pencil a digital agency in Canada, sums up the Step-up stage brilliantly.

Agency Playbook

Director role: Step-up stage

The board role evolves only a little at this stage in most agencies, but others may choose to take steps to improve their board now.

Agency Playbook

CEO role: Step-up stage

At the Step-up level, it's the CEO role that most needs to evolve.

Agency Playbook

The Step-up stage: overview

In this stage the agency is taking the first steps to grow up. But this needs a change in leadership approach, and a bit more structure.

Toolkit

Journey mapping

The idea is to draw out the journey the target audience has with your agency, from beginning to end. This could be for prospects, clients, recruitment candidates, staff, freelancers, and so on.

Agency Playbook

Owner role: Step-up stage

The owner role is to provide solid foundations at this stage, as the business goes through one of its hardest transitions.

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and get tailor-made support

Two of the senior Convivio team take on a limited number of board roles.

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Step-Up

Step-up stage: case study

Director role: Step-up stage

CEO role: Step-up stage

The Step-up stage: overview

Journey mapping

Owner role: Step-up stage

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