Being an agency leader is an exhausting job. But part of that is because it's actually many jobs, which we tend to mistakenly see as one.

By combining them all in our head like this, we're adding to the feeling of chaos in the agency, and it can make everything feel overwhelming sometimes. It also makes it difficult to hand over jobs to others as your agency grows. Let's look at each of these jobs as clearly separate.

Think about each job role as a hat for you to put on when you do it, and how many hats you tend to have to wear in your agency.

The hats are grouped into five levels: