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Journey Mapping
A journey map is a useful tool for putting yourself into the perspective of how others experience your agency, and understanding how you can improve.
And the great news? It's surprisingly simple.
The idea is to draw out the journey the target audience has with your agency, from beginning to end. This could be for prospects, clients, recruitment candidates, staff, freelancers, and so on.
A lot of agencies use this tool for their clients’ projects, to understand their end users — but not many use it to map their own business.