Agencies exist at the frontier of all that is new and changing. They provide a vital interface to the world for client organisations who are unable to adapt rapidly, needing their agency to help them sense change and respond to it with specialist knowledge and skills. That’s the whole reason they need agencies.
Therefore, it’s vital for agencies to look ahead and around more than any other type of business. This is especially true in times of disruption, such as now.
The agencies that prosper will be the ones whose leaders put in place an ongoing approach to see change far on the horizon and prepare the organisation for it through preparation, developing skills, marshalling resources, and smart hiring — and then are ready to help their clients too, before anyone else is.
To help with this need to see further ahead, we publish this twice-yearly ‘Agency Radar’ report for subscribers, providing a horizon scan of events that agencies need to be aware of and may need to prepare for.