Identifying potential risks and working to improve your agency's resilience already puts you in a much stronger position.
Not just stronger than your agency was before — but probably stronger than 95% of your competitors (so few agencies do this stuff properly!)
But you can go further than just being prepared.
You can turn potential risks into potential opportunities.
You can re-invent and re-design your agency to be better as a result of these risks existing.
That's right — the very fact that you have identified and understood risks, and how to respond to them is going to open up new positive opportunities for your agency.
That's because the key reason clients need agencies is as a shock absorber. Helping them absorb the shock of adverse events is part of that.
Re-inventing to turn risk into opportunity
Some of the ways you could turn risk into rewards are: