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    All the way to the top

    A key part of the founder 'stepping up' as the agency grows is becoming stakeholder-level in relationships with clients.

    The client-agency zipper

    In every client relationship, picture the give and take of each side meeting like a zipper — each must connect with an opposite part.

    A sales machine

    If the agency is to grow calmly and healthily, it's vital that sales is something the business as a whole is designed to do, rather than any one person.

    Let's get back to basics

    AgencyOps defines the 5 core areas in an agency — to help you focus on designing, reviewing and refining them.

    The big spiral

    One of the frustrations I hear frequently from founders is that running an agency feels like going round in circles.