This is a new website with more space for the Playbook. Pages are still being edited and moved.
What if your agency worked for you?
Not the other way around
Join us to tame the chaos, reignite your passion — and build your healthy agency, your way.
So here's the thing with being an Agency Founder
You started an agency to...
Have freedom
Build wealth
Use your creative talents
Break away from the 9-5 drudgery
Work on great things
Make a ding in the universe
And it all went great!
You won some cool clients
Hired a talented team
Did some great work
Made some money
And you felt free and fulfilled
But something changed as the agency grew...
You ended up as a stressed manager instead of a creative leader.
You're firefighting rather than getting ahead.
There are constant speed bumps in the way of growth.
You learn each new thing the hard way, wasting time and money.
You feel like you're tackling it all alone.
You think of giving up or getting out
Your next mission
You started your agency to be creative
Now, your next big creative project is to design a healthy agency — that you'll love leading again.
From now on, you’ll have help
Designers have design patterns. Developers have components. Copywriters have frameworks. And so on.
Until now, the only person in your agency without any kind of guiding support for their creative work has been you.
The boss!
You’ve had to wing it the whole time.
That’s exhausting, stressful and wastes time & money.
The Convivio Way
Convivio is a way of designing and leading healthy creative/digital agencies.
It’s been developed by Steve Parks from his own 20-year+ experience, as well as 4 years of intensive research with hundreds of other founders since his last exit.
We’ve brought together all that insight and experience into a clear set of frameworks to guide and support you as a founder.
SPARK AgencyOps
This framework gets the five core areas of your agency — Sales, People, Action, Results and Knowledge — working brilliantly.
You are freed up from the day to day work as a result, allowing you to spend your time at the leadership level.
FLAME Agency Leadership
This framework guides and supports you in working at a high altitude in your agency.
Working on the proactive, long-term leadership role that has been neglected too long.
Focus, Liberation, Alignment, Momentum and Evolution.
In each of these areas we provide objectives to work towards, supported by dozens of actions, tactics, toolkits and templates.
You’ll be able to assess where to prioritise your efforts.
And then you make time to work on designing and improving your agency, you’ll know exactly where to focus and how to approach it.
This means your work will have maximum impact.
Become a member to get started
You provide your teams with the professional development and toolkits they need. Now it's time to get your own. Become a member today and get started on the easier path to building a healthy agency.
Becoming a member gives you the toolkit you need
The Agency Leaders Playbook
Everything in the Convivio Way is documented in the Playbook.
It grows every week with knowledge and insight from our research with agency founders and experts.
The whole playbook is available to you to browse, search and use whenever and wherever you need it.
Courses
Key areas of the Playbook have been developed into e-learning courses with Steve Parks teaching the ideas in an engaging and inspiring way.
Events
We host Zoom events around different topics in the Playbook, bringing together groups of founders working on the same things. Your chance to learn from, and collaborate with, peers.
Support
We provide group and 1-1 support to help you implement the Playbooks tools, and focus your leadership work for maximum impact.
Agency founders love how we help.
Lysa Campbell
Exited founder, Retail Marketing Group
An absolute game changer! The most useful and insightful workshop I ever invested in - highly recommend to all my fellow agency leaders.
Amy Lupton
Managing Director, PB Creative
I LOVE the Agency Espresso emails. I always forward them to the whole SLT.
Sue Keogh
Founder, Sookio
Clear guidance that helps me elevate myself above the business and gain clarity.
David Mann
CEO, dxw
The Agency Positioning briefing crystallised my thinking about our proposition.
Iztoc Smolic
CEO, Agile Drop
Your newsletter is one of the few that I actually read. Really appreciate the work you do in the agency space!
Jessica Gillingham
Founder, Abode Worldwide
I love your high-level thinking, which is also very practical for an agency owner.