Agencies are knowledge businesses. They succeed based on having valuable specialist knowledge and applying it for clients.

Therefore, as an agency grows, it becomes more and more important to become better at curating, developing and using that knowledge.

In most agencies it's left to chance and individuals. In healthy agencies it's designed into the way the business works.


To review the way that knowledge is managed in the agency, identifying problems to fix and areas to advance to the next level.


There are four stages of managing knowledge effectively in an agency: