As an agency grows, it's healthy to develop an offering higher up the value ladder — or move the entire agency up.

This is particularly true in unsettled economic and political times, when clients are seeking trusted advisers.

Moving up the value ladder is about being known for your thinking more than your doing, and nurturing consultative relationships more than pitching.


In this session the board will consider where on the value ladder the agency currently operates.

It will support the CEO in deciding whether to extend upwards, and how that might be achieved.


Agencies operate on four different levels of value for their clients: Complexity, Creativity, Capability and Capacity.