Presenting yourselves to clients, developing your offer, gaining attention, winning new business, and building ongoing client relationships. Part of the SPARK framework for AgencyOps.

Agency Playbook

Evaluate each new opportunity

Healthy agencies are very selective about the work they take on. And that selectivity happens before they pitch, so they don't waste time and energy.

Agency Playbook

Write an Opportunity Brief for each new potential project

You'll provide a better quality response to new business opportunities if you first translate them into a standard format for your agency.

Agency Playbook

Pricing: virtuous or vicious cycles

By charging more, your agency is able to become better for clients — and worth more money. By charging less, you have to cut back.

Agency Playbook

The value equation

In deciding on how we'll frame our offer to be attractive to clients, we need to consider how they will perceive its value — and how we can maximise that perception.

Agency Playbook

Empathy mapping

A tool to guide thought and discussion, in order to help us understand people better

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and get tailor-made support

Two of the senior Convivio team take on a limited number of board roles.

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Sales

Evaluate each new opportunity

Write an Opportunity Brief for each new potential project

Pricing: virtuous or vicious cycles

The value equation

Empathy mapping

Wondering how to implement this?

Bring this expertise to your board

Get your Agency Espresso

Wondering how to implement this?

Bring this expertise to your board