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    A is for Alignment

    Ensuring everyone shares the same expectations and commitments, information flows effectively, discussion is easy and productive, collaboration is smooth, and everyone feels in the loop.

    F is for Focus

    Giving everyone in the agency a clear focus for their work is liberating and energising. You free up their talent while keeping everyone heading towards the desired outcomes.

    10x or 10%

    A thought experiment to uncover ideas and insights to make your agency more distinctive — and more profitable.

    The goalkeeper

    The person leading on Results is able to help protect the agency with better plans, or fallback options, that mean you can still achieve your goals even with fierce opposition.